"Windows users are really tired of all the headaches that they've been getting over the years, starting all the way back from Windows Me to NT to Vista and now Windows 7," he said. "As a result, I think people are looking for something different, and the Mac offers real ease of use, stability and security."
Apple recently announced its best ever quarter for Mac computer sales, and Mr Croll said there's "a lot of momentum" behind the platform.
He said the difficulty some users will experience upgrading from Windows XP to Windows 7 – which involves a clean install of the entire PC – will prompt them to simply buy a new computer, and he believes a significant number will opt for a Mac.
"We think this is an opportune time for people to take a look at a Mac. We believe we can get even more people moving over.
"Windows 7 is still just Windows. It doesn't change a lot. It's still complex, it's still really expensive when you look at the cost of the upgrade, and there's still security concerns," he said.
"It also still requires a lot of assembly. It turns out when you get Windows 7 it doesn't even have some of the basic applications like mail or chat, or programs to manage your photos. You actually have to go and find them and download them.
"For the consumer, there's a lot of headache and annoyance built in to Windows 7. It's built on a lot of antiquated technology... that doesn't change from release to release. We think that most people probably aren't going to make that jump [from Windows XP to Windows 7], and as a result, are going to be looking for new computers."
Telegraph
LOL!